Sea La Vie Vintage was created to feel nostalgic, coastal, and effortlessly playful, capturing the charm of vintage finds with a laid-back seaside personality. I developed the brand identity around a custom retro-inspired wordmark and wave monogram, pairing soft, organic typography with a sun-washed palette of ocean blue, warm yellow, blush pink, and sandy neutrals.

The identity was designed to feel cohesive while still having plenty of flexibility across different applications, from apparel and hang tags to signage, packaging, and branded merchandise. Every element balances vintage character with a fresh, modern approach, creating a brand that feels right at home by the coast.